Skip to content 
What Facebook contest ideas to increase likes shall I use? You asked us, and we delivered.
Since many of you reached out, curious about how successful restaurants in Switzerland are leveraging social media, we created a follow-up to our hit article, “5 Examples of Restaurants Using Social Media Successfully.” Meet its natural sequel: “Marketing for Restaurants: Facebook Contest Ideas to Increase Likes.”
Why Facebook?
Facebook remains one of the biggest social platforms globally, including in Switzerland. With over 2.2 billion active users worldwide, the opportunity to reach new customers through creative Facebook contests is massive.
By using the right Facebook contest ideas, you’re not just increasing page likes—you’re boosting your restaurant’s brand visibility, loyalty, and local buzz.
Social Media Marketing for Restaurant Growth: A Weapon of Mass Influence
Social media marketing for restaurant success isn’t just about likes. It’s about creating:
- Brand awareness: Stay connected to your community.
- Customer loyalty: Turn visitors into regulars.
- Sales growth: Drive traffic both online and offline.
And when it comes to fast, fun, and effective engagement—Facebook contests deliver.
Smart Facebook Contest Ideas to Increase Likes
Here are some winning Facebook contest formats used by restaurants in Switzerland:
1. Caption This Dish Contest
Ask your followers to write a funny or creative caption for a unique or luxury menu item. This helps:
- Humanize your brand
- Get your community involved
- Create a reason to share your content
Reward idea: Free dish or 10% discount on their next meal.
2. Like to Win
Encourage users to simply like your page or a specific post for a chance to win a prize. This simple format works extremely well to:
- Grow your page likes
- Improve organic reach
Pro Tip: Set a deadline to build urgency.
3. Fill in the Blank
Post an emotional or funny prompt like: “I would bike 10km through snow just to eat _______ from [Your Restaurant Name].”
This works great because:
- It sparks emotion
- Encourages shares
- Gets your food stuck in people’s minds
4. Name Our New Dish
Involve your audience in the creation process. Share a new menu item and let fans help name it. This generates tons of engagement.
Reward the winner by naming the dish after them or offering a free meal.
5. Tell Us About Your Experience
Use this contest to gather testimonials and build credibility. Social proof is a powerful marketing tool!
6. Off-the-Menu Wishes
Ask your audience: “What dish would you like to see added next?” This fuels your R&D and invites loyal guests to help shape your menu.
Why Prizes Matter
Prizes make contests worth participating in. Ideas include:
- Dinner for two
- Free desserts
- Name the dish after the winner
- A featured shout-out on your social pages
Make sure participants know what they’re winning and how the winner will be chosen.
Read Also: QR Code Ordering System
Business Tips for Better Contest Performance
Tip #1: Use Facebook Live to announce winners and boost engagement.
Tip #2: Be transparent. Clearly explain how winners are chosen (random draw, best answer, most likes, etc.)
Tip #3: Add visual appeal. Post beautiful food photos with captions like: “Keep your eyes on the prize.”
Tip #4: Use unique hashtags. Helps with contest tracking and creates community identity.
Read Also: How to Get More Orders on Your Chaslay Shop?
Turning Contest Engagement Into Real Business
Contests get attention, but how do you convert likes into orders?
That’s where Chaslay, our powerful online ordering and delivery system, comes in.
With Chaslay, you can:
- Accept direct online orders from Facebook, Instagram, or your website
- Avoid third-party fees
- Use QR menus, table ordering, and delivery integrations
- Manage your restaurant with ease and flexibility
Ready to turn Facebook fans into paying customers?
👉 Try Chaslay – The complete online ordering and delivery system built for Swiss restaurants.
Final Thoughts
Using Facebook contest ideas to increase likes is not just a smart way to grow your online presence—it’s a powerful strategy to connect with your Swiss community.
Combine contests with great customer service, consistent posting, and an easy way to order (like Chaslay) and watch your restaurant thrive.
Engage your audience. Reward your fans. And serve up success—one like at a time.
